The Japanese automaker Toyota Motor has to do more with the safety features of its famous models including Prius V hybrid and Camry as both models were unable to pass a crash test conducted by an insurance group. The group exercised a crash test with a severe front end collision in which both cars scored the lowest ratings.
The crash test was intended to dig out the results in a situation when a vehicle collides with a tree, a pole or with another car. The test was conducted by Insurance Institute for Highway Safety and rated both models of Toyota Motor Corporation (ADR) (NYSE:TM) with ?poor? rating. The institute is based in Arlington, Virginia and gets funding from the insurance industry.
In an official statement the insurance company?s president said that the automaker?s engineers have to focus much over safety standards to meet the performance of competitors. The institute said that in 2012 it launched its new small overlap crash test to evaluate the safety standards on new strands. Mostly on highways front end crashes result in serious injury or casualties of front seated passengers.
The companies that scored good ratings in the test included Honda Motor Co Ltd (ADR) (NYSE:HMC) over its Accord model and Suzuki Motor Corporation over its Kizashi vehicle. Both models had performance much better than comparable luxury cars.
In August the insurance group declared results for mid size luxury models depicting most of 11 cars had ratings from marginal to poor.
The US based automaker Ford Motor Company intends to drive double digit sales of its tame Lincoln Motor Company brand in 2013.
In a recent dealer meeting the automaker took dealers under confidence by telling that 2013 year will be considered good if the sales of its Lincoln brand meets 18 % rise in sales target. The luxurious brand experienced nearly 60 % sales decline from the peak level during two decades. So now a big sales target is necessary for its survival. However analysts expect the 18% sales growth will be a tough target for the Dearborn based company.
Toyota Motor Corporation (ADR) (NYSE:TM) shares surged 1.68% to close at $90.75, Ford Motor Company (NYSE:F) shares soared 0.51% to close at $11.73, Honda Motor Co Ltd (ADR) (NYSE:HMC) share rose 3.41% to $36.10 in last session.
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