How to manage email marketing campaigns? | Bosco Anthony ...

There has been many email marketing trends online lately when it comes to managing email campaigns. While many companies use different styles to writing emails and marketing you will find some consistent trends across the board. As a business it is recommended you try some of the following strategies when it comes to email marketing.

• Template Emails ? We are going through the world of customization where personalized template emails can do more for engagement and prompts a call to action.
• Personalized Messages ? Email still has that personalized feeling where your audience will appreciate an email catered to them, their needs or their personal beliefs. Make your clients feel like they are in the spot light.
• List Throttling ? Email Marketing to your lists throughout a period of time rather than at one given time. This will help with metrics and engagement.
• Content Strategy ? Email Marketing copy writing needs to have more content integrated in it with context. It is important to engage your lists and capture their attention.
• Target Call to Action ? A specific call to action will help define intelligence on an email campaign. Avoid scattering your call to actions or not having one completely.

Are you following any of these best practices?

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Source: http://www.boscoanthony.com/email-marketing-management-trends/

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