There are speakers bureaus with many different agendas, purposes and programs. But the main focus of a speakers bureau is to provide opportunities for speakers as well as to provide speakers for various activities and events. Corporation and organization program directors often turn to speakers bureaus to locate appropriate speakers for their conferences, conventions and other events.
Most of us think of speakers bureaus as providing big name entertainers and accredited speakers who can attract large audiences and big bucks. And some do. But there are also many speakers bureaus that accommodate speakers and entertainers who don?t charge or who charge minimal fees.
While some speakers bureaus have serious criteria for their members and promote only the most accomplished speakers, others may form strictly as a courtesy. Many speakers bureaus focus on a type of entertainment or a theme?comedy, motivational, inspirational/spiritual, for example. Or they promote a certain topic. A speakers bureau might place only speakers who have something to say about water issues in the community, historic preservation, aviation, politics, and so forth.
The National Coalition for the Homeless sponsors speakers to go out and educate the public on homelessness. The Maine State Bar Association has a speakers bureau as does the Professional Womens International Organization, Southeastern Guide Dog Association and the Colorado Society of CPAs. Publishers have speakers bureaus for their authors, some museums have speakers bureaus and many Toastmaster districts have speakers bureaus for their members.
So, while some speakers bureaus are formed as a courtesy to speakers and program directors, others are designed to get word out about their agenda
If you are interested in public speaking, entertaining audiences, promoting your book through speaking engagements or helping to promote a cause, you might seek out a speakers bureau to help you get gigs. Just use your old friend Google, typing in keywords, ?speakers bureau? and then the theme or your presentations or your city name, for example.
Read more about speakers bureaus, how to locate them, how to work within them and specific bureaus you could contact in my latest book, Talk Up Your Book.
The thing is, personality should play a huge role in the promotion of your book and this book will show you how. It?s available at my website, http://www.matilijapress.com and at amazon.com and most other online and downtown bookstores.
Source: http://www.matilijapress.com/publishingblog/?p=2366
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