Internet Marketing is the economical means of establishing business online and getting exposure globally, that?s why all types of businesses whether small or big are trying make use of this powerful medium to promote their businesses. Unlike conventional marketing there are some rules and regulations in internet marketing also which should followed by every internet marketer to promote his/her business ethically. Though most of the internet marketers are either unaware of these rules and regulations or not want to follow them.
You should be aware of this fact that there are lots of legal issues and requirements that may impact your internet marketing campaign. Following are the some of the Internet Marketing legal issues and code of ethics to follow:
Website is first step for your online presence. So we first talk about the legal issues which can affect a website.
Website Design & Development
You should take care of following things to avoid any website copyright issues:
- Use original content only or should have agreement for using other site content
- Use original images created by you? or licensed images by a stock site
- Get a approval for using third party music or videos
- Logo copyright to be used on your website
- All software licenses used in website
- Get the copyright transfer to you by Website design company
- Get the copyright transfer to you by content writer
- Can register your website with the Copyright Office and put a copyright notice on your site
Always put contact details on website (Mandatory in UK and European countries)
Take care of any insulting/abusive comments posted by you or anybody on your website/blog could give rise to a defamation claim
Put a privacy policy document which covers the following topics:
- How you are going to use personal information collected on website
- Information regarding cookies used by site
- Information regarding data security
Put a standard or well defined disclaimer page to limit the liabilities that you can undergo arising out of the website.
Hope that taking care of all the above things can save you from facing any legal issues with reference to your website.
Source: http://www.k2seo.com/copyrights-issues-for-websites/
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