Traditionally, healthcare managers -- whether they be health plans, care organizations, brokers or employers -- have struggled to get their members to engage with their wellness programs and heath tools. Founded in 2009, Denver-based startup, WellTok, has been on a mission to help health plan providers boost engagement by providing a suite of Web and mobile social media-based solutions. Through a social health management platform, the startup is essentially looking to help health plans "consumerize" their services, leveraging the ease-of-use, accessibility and social and mobile functionality now inherent to so many consumer-facing products to improve the user experience of their health plans.Source: http://feedproxy.google.com/~r/Techcrunch/~3/NWLJY251P3w/
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