How will the new music distribution model look?

How do today?s youth listen to music? Beyond Ipods now many young people download music via audio samples on the web. What is the status quo when it comes to music distribution? Is music distribution destined to crumble as people download music illegally? How to promote a band and sell music online when so many people are stealing music from the internet?

With this booming popularity comes the dilemma of whether to download music legally that can be downloaded through programs such as iTunes, or to "illegally" download it from P2P (peer-to-peer) music websites.

In an article on RedOrbit.com ?Are You a Pirate? Teens Debate the Ethics of Illegally Downloading Music? Steven Koll says he buys his new music from iTunes. "I choose to download music and pay for it so that the artists get some recognition for their work," he said. "Otherwise, good new bands may stop producing CDs." Koll estimates that he?s bought about 500 songs for his iPod. In the same article Abby Broughton, a Hidden Valley High School freshman, says that for her to download music legally is a nonissue.

"My parents pay for my new music because they would rather me not do it illegally," she said. "So it?s never been a choice for me." Yet Daniel Fundakowski, an IT tech at Hidden Valley, said he sees teens illegally download music all the time on laptops issued to students by Roanoke County Public Schools."Everyone likes new music," he said. "And why pay for it when you can get it for free?" (Then how are artists supposed to sell music online and make a living we ask?) What has happened to the music community ethos? While he understands the reasons why some teens illegally download music, he said anyone caught with illegal audio samples on his school-issued laptop faces consequences.

However, he said, the school system is not responsible for turning students in to the police. Many teens agree that they don?t think about the consequences when they illegally download music. Daniel Arsura, a Hidden Valley freshman, never thought he would get caught with illegal music. But one day, his mom got an email from his Internet provider. "They said that they didn?t appreciate when I download music," he said. "They threatened that if I didn?t delete the offending music websites, then they would shut down our Internet." It was enough, Daniel said, to learn his lesson. Now he pays for his new ?music on iTunes.

Others feel it?s worth the risk to download music illegally, saying that paying 99 cents for each song adds up. "I never really feel guilty when I download music without paying for it," said Drew Hudson, a Cave Spring freshman. "If the new bands were really in it for the music, they wouldn?t care whether we?re paying for their new music or not."Teens said one disadvantage to iTunes is its limited database of artists and songs. The illegal music websites, on the other hand, have a larger database and variety of material, because no one regulates what material goes on the site. In fact, artists are losing money from people who download music illegally. The Recording Industry Association of America estimates revenue from artists who sell music online. As a result, the RIAA has filed lawsuits against many everyday people, from teenagers to grandparents to professors, when they illegaly download music. "When you go online and download music," the RIAA?s Web site states, "you are stealing." Local solo artist Cliff Wright said when he was in high school, the download music craze had just begun. "CD burners were brand new," he said. "Napster was just becoming big, Morpheus soon followed it, and I definitely downloaded music." He said he stopped downloading ?music after realizing how much work it takes for new bands to make it in the industry.

For amateurs and new bands, the Internet can be your best friend or your enemy.Artists such as Colbie Caillat, Sarah Bareilles and One Republic became as popular as they are now through music websites. "I myself have lost probably around $3,000 in the past year from people who download music," Wright said. His advice: Check out your favorite new bands MySpace page instead of downloading. But many teenagers, and even some musicians, think otherwise about downloading. A survey done by USA Weekend Magazine showed that 54 percent of teenagers don?t think there?s anything wrong with illegally downloading music. Others said it cheats the artist, but they do it anyway.

Source: http://music.ezinemark.com/how-will-the-new-music-distribution-model-look-7d37e7e0d43d.html

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